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Milking Intelligence

“We are incredibly proud of this project and grateful for the creative support and knowledge level of the Filament team to get a project of this magnitude to the finish line.”
- Robin Matthayasack, Director Marketing & Communication – North America

GEA knows a thing or two about milking — they literally wrote the book on it. But the philosophy of good cow milking isn’t exactly a sexy topic. So how do you keep readers on the edge of their tractor seat?

It’s all about the visuals. We used detailed illustrations and diagrams to bring words to life in a way that’s easy to understand. After all, a picture is worth a thousand words.

If there were a bestseller list for dairy books, Milking Intelligence would be at the top. It sold out of its original print run in only seven months. And we didn’t stop there. Spanish, German, French, Portuguese and Mandarin Chinese versions are in the works, bringing GEA’s Milking Intelligence to farms across the globe.

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