When Milk Products came to us for a fresh look, they didn’t mean a haircut. They needed a new, eye-popping brand identity to continue competing within the modern agricultural landscape. The refresh also needed to reinforce Milk Products’ commitment to both long-standing and prospective customers. By aligning their brand purpose, vision, mission and values, we were able to define a new look that makes Milk Products stand out and resonates with Milk Products’ internal brand and external relations.