It’s simple. It’s nutritious. It’s emotional. That’s the thinking that inspired the “Love in a bottle” campaign for Sav-A-Caf^® milk replacers.

Playing off Sav-A-Caf^®’s “Owners Trust Us. Animals Love Us.” brand message, we found an opportunity to position Sav-A-Caf^® milk replacers as the emotional connection between calves and farmers — uncharted territory for calf milk replacers.

The result? An emotionally charged message designed to shine across all media, including top-tier lifestyle publications, digital placements and newsletters. This campaign not only helped position Sav-A-Caf^® milk replacers as “love in a bottle” but also drove farmers’ newfound love for the brand.