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Purina® Animal Nutrition

Purina® AMPLI-CALF® Direct Mail Campaign

When Purina® wanted to build awareness for their AMPLI-CALF® feeding program, they needed a direct mail piece that wouldn’t end up in the trash can.

Rather than sending out a paint-by-number sell sheet, we teamed up to create a 3D direct mail piece that would get producers excited. The catch? This package came in the form of a locked box with instructions to call a local Purina specialist for the combination.

Once the mail went out, phone calls started coming in — along with results. Driving brand awareness and converting approximately one-third of direct mail recipients to the AMPLI-CALF® feeding program, this campaign was nothing shy of a bullseye.

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