Purina^® customers have sworn by Purina^® products for over a century, but at the time, their website didn’t have a product review feature. Purina^® called on us to build a campaign encouraging loyal customers to share product experiences through the new review feature.

We rolled up our sleeves and, shortly after, rolled out the #FeedGreatness Product Review Campaign on social media channels. The campaign prompted customers to go to Purina’s website and share how Purina^® helps them #FeedGreatness. It worked brilliantly.

Garnering nearly 5,000 reviews site-wide, the campaign far-surpassed our goal of nine reviews per product. Today, over 85% of the products offered have fan feedback, and 93% of reviews have 5-stars.