L is for Larry,
which also stands for:
Larry is a jack-of-all-trades. From trade show coordination and video production to copywriting and social media, Larry does it all. Predictable is not a word to describe his day or his work. Larry has a keen eye for strategy. Out-of-the-box thinking and impactful projects are his bread and butter.
Larry’s expertise and experience come from his passion for registered Holsteins. He grew up on his family’s dairy farm in Ettrick, Wis., and still spends his weekends helping with farm chores. Larry lived in white pants as a kid, showing at dairy events across the state. His fondest memories involve the Trempealeau County Fair and his favorite cow, Freisvale Stacey Broker.
His other passion? Supporting the next generation of dairy enthusiasts. He serves as the Trempealeau County Junior Holstein Advisory and on the Trempealeau County Dairy Committee.