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S is for Sam, which also stands for:

Sam Lutze

Strategic Coach

Partner. Mentor. Facilitator. Brainstormer. Tool maker. Simply put, Sam is Filament’s very own “Jill-of-all-trades.” From agency life to the corporate world, and from creative work to mastering brand strategy – Sam has truly done it all.

Sam’s entrepreneurial spirit took hold in 2021 when she used her business and marketing strategy talents to start her own company, TenLü. And Filament immediately scooped her up as a contract employee (a win-win for us both!). Her more than 20 years of experience in brand and marketing initiatives for B2B and B2C clients, including Fortune 500 businesses, is no small feat.

When not creating marketing genius, Sam heads outside to enjoy mountain biking and traveling. She also prides herself in knowing her way around an Xbox, all thanks to her 14-year-old son.

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