Marketing plan B
As we move toward the second half of the year, the impact of COVID-19 will continue to play out. Where should you put your marketing dollars for the second half of 2020? How should you account for COVID-19 in your 2021 marketing strategy? How differently should you be thinking? How differently are your customers thinking? Marketing strategists Malerie Koberle and Jon Anderson help you shift your 2021 marketing strategy.
