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Navigating a Crisis: Marketing Webinar Series

04.22.20 Ed Peck

COVID-19 continues to have a profound impact on all of our lives. Your health, safety and the economic wellbeing of your company continue to be top of mind for us.

Filament’s COVID-19 webinar series was designed to give you 30 minutes of fresh perspectives to help pivot your marketing strategies as you navigate this crisis for your business.

Missed any of our live events? Find on-demand webinar links below.

Communicating during a crisisIllustrated farm animals with text: Communicating in a Crisis marketing webinar

In the height of a crisis, uncertainty brings forward fears for our families, jobs, futures and businesses. Jane Hillstrom, crisis management team lead, shares ways to proactively communicate. You’ll learn how to turn feelings of uncertainty into feelings of appreciation, comfort and trust.

Illustrated farm animals with text Social Media and Social Listening marketing webinarLeveraging social media and social listening in times of crisis

Social media is a powerful tool to support customers in times of crisis. Social media experts Jeff Hoffelt and Sara Ryerson show you how to proactively use social listening dashboards to identify opportunities to connect with the agriculture community.

Navigating the sales process during a crisis

Navigating the sales process during a crisis and in the aftermath of a crisis can be a tricky balance. Jon Anderson, market insights team lead, offers ideas to arm your sales team with tools, tips and tricks as they navigate through this crisis.

Illustrated farm animals with text: Dialing in digital during a crisis marketing webinarDialing in digital advertising during a crisis

Now more than ever, it’s important to have your digital advertising approach dialed in. Tim Brower, digital marketing team lead, takes a closer look at the areas you can effectively maximize, including overall digital strategy, audience, frequency and messaging.

Illustrated farm animals with webinar series text: Event Plan B

Event plan B: making virtual work for you

A complete shift from in person to 100% virtual has everyone looking for a contingency plan for their events. Whether it’s a trade show event, sales training or customer meeting — virtual is the only option for the foreseeable future. Abbey Alderman, event marketing team lead, believes virtual doesn’t have to mean less impact. Learn how to build relationships, increase brand awareness and launch new products during a virtual event.

Illustrated farm animals and text to promote marketing webinar, Building editor relationships year-round

Media relations and building editor relationships

When a crisis happens, you want editors to tell your side of the story. However, building those relationships does not happen in the heat of the moment. In this webinar, media relations leads Nicole Smith and Kayla Jentz, take a closer look at editor relations and how to build those relationships all year long, so when a crisis happens, editors are there when you need them.

Marketing plan B

As we move toward the second half of the year, the impact of COVID-19 will continue to play out. Where should you put your marketing dollars for the second half of 2020? How should you account for COVID-19 in your 2021 marketing strategy? How differently should you be thinking? How differently are your customers thinking? Marketing strategists Malerie Koberle and Jon Anderson help you shift your 2021 marketing strategy.

We’re here to help you navigate your business through these challenging times. Have a question? Want to brainstorm? Let’s connect.

Ed Peck
Ed Peck
CEO