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J is for Jeff,
which also stands for:

Jeff Hoffelt

Vice President

Jeff loves all forms of communication and brings that to life as our Communications Lead. After helping grow our Content, Social Media and Digital and Paid Media teams, he now works to build synergies across our communications work. The common thread that brings Jeff the most fulfillment? Creating moments of brand love that turn into brand loyalty.

Go to your dictionary and look up the word “adventurous.” That’s Jeff’s life in a nutshell. He’s always willing to try new methods, ideas and experiences. Jeff takes in-the-box thinking and tears the box apart. It’s why his teammates bribe him into their brainstorms with venti iced caramel macchiatos.

Jeff grew up in the tiny metropolis of Bruce, Wis., on his family’s dairy farm (read as “zoo”). He raised everything from rabbits and waterfowl to show cattle and a donkey. You know that kid with animals in every barn at the county fair? That was Jeff.

But, small-town life doesn’t define him. He’s lived in Hawaii, covered agriculture across Wisconsin and uses PTO for trips from Paris to Tijuana.

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