A premium new product calls for a premium product awareness campaign. And when Purina rolled out the new Accuration^® Hi-Fat Block supplement for cattle, they leaned on us to help create a high-impact direct mail campaign.

To catch recipients’ attention, we created a folder-sized mail piece that made the product pop off the page — literally.  When opened, it revealed a 3D pop-up of the product along with the product’s benefits. Overall, this campaign put Accuration^® on track for success by driving top-of-mind awareness and initial product sales.