Industry-shifting. Precise. Researched. When ESTROTECT^™ launched their new Breeding Indicator, it was time to make a splash in the editorial space. Or as we like to say, a “Bullseye.”

The first step was securing successful editor meetings at The Cattle Industry Convention & NCBA Trade Show. Next, we piggybacked with a management-focused press release and audio release.

Thirty-one pick-ups and nearly one million impressions later, an unknown brand and product became appreciated by editors and raised brand/product awareness. Now, that’s hitting the target of cattle producers.

And our partnership keeps getting better: We’ve grown ESTROTECT^™’s social media audience from under 2K to over 28K in just a few years, with engagement ranging from 15-25%!