Operation Fresh Egg
In 2021, Purina Animal Nutrition asked its community to help put smiles on faces and spread a little love through Operation Fresh Egg. The initiative was so successful that Purina brought it back even bigger in 2022.
By sharing their delicious backyard eggs with their community, chicken raisers would spark conversations with community members, encouraging them to also start raising chickens (#PurinaFed, of course).
Purina offered free OFE–branded egg carton labels, both physical and digital, for participants to package their eggs with. Additionally, they were asked to share their story on social media using the hashtag #OperationFreshEgg and watch the love unfold.
Not only did Purina double awareness and engagement across channels with the 2022 campaign, but the audience sentiment online and in–person was off–the–charts positive.