Farming for the Future Foundation (FFTFF) is dedicated to educating consumers on agricultural innovation and sustainability to better inform the public about where their food and fiber come from. A worthwhile mission, and we were proud to help FFTFF introduce their brand to the world.

As a new non-profit funded by growers, FFTFF certainly knew their purpose and goals. Our challenges were:

1. Increase support among their peers
2. Do it in a way that was flexible enough to adapt for the consumer audience

We put together a brochure that not only informed readers of FFTFF’s mission but did so in a visually captivating way. The aspirational centerfold invoked the community connection the organization aims to forge, as well as the innovation occurring in agriculture that FFTFF wants to educate others about.

A total of 500 brochures were printed in an initial run and were used at a grower’s dinner, in conversations between board members and potential investors, as well as at a meeting of the Central Wisconsin Days public officials. The brochures were well received, requiring another run of printing.