Video and Brand Campaign
It made perfect sense for Liphatech to unite its Farm & Ranch and Animal Health divisions under Liphatech Ag. Both sides share the same ag–focused mission, and each understands and relates to the challenges customers face. Most importantly, it made it easier for consumers to identify the ag–specific pest management products and services they needed.
Our mission became creating a unified brand that firmly planted Liphatech Ag’s on–farm expertise in the market and on consumers’ minds. The marketing side of brand–building was new territory for the client, but they trusted Filament, and the result is a testament to collaboration.
We created eye–catching, modern design elements, along with a “fresh and exciting” hype video for an industry known more for efficacy than aesthetics. Incorporating the green leaf into the logo served as a nod to agriculture, as well as the proper pronunciation of the company’s name. See if you can spy the rodents in the video resembling the Liphatech Ag logo.
|Audience profiles & key messages|
|Brand advertising creative|
|Product + Brand advertising creative|
Watch the video below: