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Liphatech AG

Video and Brand Campaign

It made perfect sense for Liphatech to unite its Farm & Ranch and Animal Health divisions under Liphatech Ag. Both sides share the same agfocused mission, and each understands and relates to the challenges customers face. Most importantly, it made it easier for consumers to identify the agspecific pest management products and services they needed.

Our mission became creating a unified brand that firmly planted Liphatech Ag’s onfarm expertise in the market and on consumers’ minds. The marketing side of brandbuilding was new territory for the client, but they trusted Filament, and the result is a testament to collaboration.

We created eyecatching, modern design elements, along with a “fresh and exciting” hype video for an industry known more for efficacy than aesthetics. Incorporating the green leaf into the logo served as a nod to agriculture, as well as the proper pronunciation of the company’s name. See if you can spy the rodents in the video resembling the Liphatech Ag logo.

Assets Created:
Brand Brand Elements
  • Messaging & Pillars
  • Logo
  • Personality, Tone of Voice
  • Color palette & fonts
  • Brand guidelines (style guide)
  • Hype video
  • Icons
  • Business cards
  • Email signatures
  • PowerPoint template
  • Tradeshow toolkit
  • Eblast templates
Audience profiles & key messages
Product guide
Brand advertising creative
Product + Brand advertising creative

Watch the video below:

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