WinField United® Professional Products Group
Gravity® Plant Nutrition Brand Refresh
When WinField United® Professional Products wanted to reinvigorate sales of their Gravity® Plant Nutrition line, we got our grasses in gear and put the petal to the metal to make this digitally-focused campaign happen.
With a crowded field of competitors, it was our job to create a campaign to grab attention and fire-up sales for the Gravity® line across two very different business groups – golf course superintendents and greenhouse growers. What do flowers and fairways have in common? We got inside the minds of growers to find out where they overlap through in-depth research to reach our goal.
The results? A compelling graphic lineup that inspired action, unlike anything else in the marketplace. With its stopping power and impact, this campaign was precisely what the Gravity® Plant Nutrition line needed to get the market excited. To top it off, the engagement rate was 11X our goal.